Media & Advertising
McCann Erickson, posibilul castigator al comunicarii Olimpiadei din 2012
Agentia McCann Erickson este vazuta de media internationala ca posibila castigatoare a contului de comunicare a Jocurilor Olimpice din 2012, ce se vor desfasura la Londra, in Marea Britanie.
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In cazul in care ar castiga licitatia, in care concureaza cu rivalul WPP, McCann Erickson, agentie detinuta de grupul de comunicare Interpublic, ar gestiona in urmatorii 3 ani si jumatate contul de publicitate, promotii, PR si comunicare digitala a Olimpiadei de la Londra, potrivit unui raporta publicat de Financial Times, preluat de presa internationala.
McCann Erickson nu va primi niciun comision pentru serviciile prestate, oficialii competitiei anuntand agentiile care au intrat in pitch ca trebuie sa plateasca pentru a avea dreptul de a marketa Jocurile Olimpice. Anuntul a determinat un numar important de agentii interesate de cont sa se retraga din licitatie.
McCann va plati in servicii echivalentul a 10 milioane lire sterline (11,1 milioane euro), pentru a deveni sponsor oficial al Jocurilor Olimpice.
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