Media & Advertising
Melesteu a lasat marketingul Heineken pentru sefia Strauss
Marius Melesteu a parasit compania Brau Union Romania, unde coordona marketingul brandului Heineken, pentru Strauss Romania, unde a preluat functia de director general, au anuntat oficialii Strauss.
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Marius Melesteu a fost director de marketing al Heineken Romania din 2005 pana la finalul lui 2009. Anterior a activat la Unilever Romania ca brand manager si director de vanzari.
Melesteu preia conducerea Strauss dupa ce fostul director general, Matanya Schwarts, a renuntat la functie, in septembrie anul trecut.
In Romania, Strauss detine urmatoarele doua branduri – Doncafe si Fort. In portofoliul Doncafe exista – cafea prajita si macinata – Doncafe Elita, Doncafe Selected, Doncafe Gold si Doncafe Decaffeinated, cafea instant si Doncafe Mixes.
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