Media & Advertising
Microsoft si-a inmanat toate activitatile de marketing direct agentiei Wunderman
Gigantul software Microsoft si-a inmanat contul global de marketing direct agentiei Wunderman, parte a grupului de comunicare WPP, a scris presa intenationala.
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MRM, agentia detinuta de Interpublic, cu care Microsoft a colaborat pana in prezent pentru servicii de marketing direct, va fi solicitata doar pe anumite proiecte.
Inca din 2004, Microsoft si-a impartit marketingul direct intre MRM si Wunderman. Decizia de a apela pe termen lung doar la Wunderman a fost luata intr-o incercare de a reduce costurile.
Wunderman a gestionat marketingul direct pentru diviziile Server & Tools, MSN, Xbox, Windows Live, AdCenter si Windows Mobile.
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