Media & Advertising
Murdoch investeste 100 mil. $ pentru a lansa 6 posturi TV in India
News Corp., grup media controlat de mogulul Rupert Murdoch, planuieste o investitie de 100 mil. $ (circa 64 mil. euro) pentru lansarea a 6 posturi de televiziune regionale in India, care vor incepe sa emita pe parcursul unui an, a scris presa internationala.
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Murdoch si-a justificat investitia sustinand ca piata media indiana inregistreaza una dintre cele mai dinamice evolutii la nivel mondial, din ultimii ani.
Acesta a adaugat ca se va limita doar la deschiderea posturilor TV, si ca nu se gandeste sa investeasca in presa scrisa, din cauza restrictiilor dure impuse de guvernul indian.
News Corp. este a treia corporatie, dupa Sony si Walt Disney, care si-a extins operatiunile in India, regiune unde companiile si-au marit considerabil cheltuielile din publicitate. Industria cinematografica indiana, cunoscuta si ca Bollywood , produce in jur de 1.000 de filme pe an.
India se afla pe locul 2 in lume, dupa China, in functie de ritmul de crestere economica.
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