Media & Advertising
NBC si Google colaboreaza pe piata publicitatii
NBC Universal a semnat un contract de colaborare cu Google, care presupune ca advertiserii inscrisi pe platforma TV Ads a Google vor avea acces la date statistice despre telespectatorii posturilor TV ale grupului si vor putea achizitiona spatiu publicitar in emisiunile acestora, relateaza presa internationala.
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„Acest contract cu Google ne va ajuta sa dezvoltam statistici mai clare pentru advertiserii nostri si sa atragem in acelasi timp un nou grup de clienti catre publicitatea TV”, a spus Mike Pilot, presedintele NBC Universal.
Cele doua companii vor imparti veniturile provenite din publicitate. Acest parteneriat vine dupa ce Google a intrat si pe piata publicitatii radio, in 2006, prin achizitionarea cu 1 mld. $ a dMarc Broadcasting, dar si pe piata publicitatii print, printr-o colaborare cu peste 50 de ziare americane, inclusiv The New York Times si Washington Post.
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