Media & Advertising
Oferta lui Murdoch de 7,8 mld. lire sterline pentru preluarea integrala a postului de televiziune BSkyB, refuzata
Directorii independenti ai BSkyB au respins oferta de 7,8 mld. lire sterline facuta de compania News Corporation a magnatului Robert Murdoch, pentru preluarea restului de 60,9% din actiunile pe care nu le detine in cadrul postului de televiziune, scrie brandrepublic.com.
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Actionarii minoritari au respins oferta lui Murdoch, de 700 penny/actiune, la sfatul unor banci de investitii precum Morgan Stanley si UBS, care considera ca aceasta subevalueaza BSkyB.
Actiunile companiei s-au apreciat cu 19% in debutul sedintei bursiere, pana la 715,5 penny/actiune.
De asemenea, actiunile au mai fost cotate la peste 700 penny/actiune pana in iulie 2007, inainte de venirea recesiunii.
News Corp este principalul actionar al BSkyB si detine in prezent 686,02 mil. actiuni, reprezentand 39,1% din capitalul social al companiei.
BSkyB s-a format in urma fuziunii dintre Sky Television, detinuta de Murdoch, si televiziunea rivala British Satellite Broadcasting in 1990, dupa ce ambele companii au raportat anterior pierderi semnificative.
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