Media & Advertising
Patriciu face brainstorming in Brazilia cu managementul Adevarul
Dinu Patriciu, patronul Adevarul Holding, va petrece 10 zile in regiunea Matto Grosso, din Brazilia, alaturi de boardul de conducere al trustului, pentru a trasa strategia pe 2010.
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Trustul controlat de omul de afaceri este compania de media cu cea mai dinamica evolutie in intervalul 2008-2009, pe o piata de print locala marcata de criza economica.
„Zbor undeva in mijlocul Braziliei, ma intalnesc cu oamenii care conduc editorial trustul Adevarul. A devenit o traditie ca in fiecare iarna sa ne ascundem cateva zile departe, ca sa planuim ce vom face la anul. De altfel, stiu de mult ca pentru ca o echipa sa functioneze din cand in cand o strangi la un loc. Englezii numesc asta, asa de frumos, brain storming”, scrie omul de afaceri intr-un editorial pe care il semneaza in Adevarul.
Locatia in care se va intruni staff-ul Adevarul, platoul Matto Grosso, a fost aleasa de directorul general al trustului, Razvan Corneteanu.
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