Media & Advertising
Peter Imre, despre continutul online platit: E absolut normal ca informatia sa fie vanduta pe bani, indiferent de suport
Peter Imre, directorul general al Adevarul Holding, a explicat intr-un interviu acordat Paginademedia.ro intentia trustului de a trece la continutul online platit prin faptul ca informatia este un produs si este "absolut normal sa fie vanduta pe bani, indiferent de suport".
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„Informatia nu are de ce sa fie pe gratis si eu nu pot sa-mi permit si nicio companie nu-si va permite sa vanda informatie pe gratis. Orice produs pe care il vinzi pe gratis nu are valoare, oamenii il consuma fara discernamant”, a declarat Imre pentru Paginademedia.ro.
Imre a vorbit si despre Adevarul de Seara, cotidian care se distrubuie gratuit.
„Adevarul de Seara a avut doua misiuni strategice pe care si le-a indeplinit. Sa creasca brandul Adevarul si sa puna tarusul in pamant in afara Bucurestiului, respectiv sa ne faca redactiile locale de o dimensiune de unde sa putem merge mai departe catre televiziune, radio s.a”, a mai spus Imre, care a precizat ca ziarul a facut parte din zona de investitii de marketing a companiei si ca va merge mai departe, numai ca profitabilitatea lui trebuie sa creasca.
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