Media & Advertising
Piata de publicitate scade si in 2010. Advertiserii vor cheltui 308 mil.euro, cat au dat in 2007 numai pe TV
Piata de publicitate din Romania este estimata anul acesta la 308 milioane de euro, in scadere cu 9% fata de 2009. In 2007, numai pe TV s-au cheltuit 306 milioane euro, potrivit estimarilor din Media Fact Book, lansat azi de agentia Initiative.
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Cea mai abrupta scadere este estimata pentru print, de 28%, de la 37 la 27 milioane euro in 2010. Nici OOH-ul nu va avea un an mai bun, cu o scadere estimata de 17%, pana la 35 milioane euro, potrivit datelor publicate de paginademedia.ro.
Internetul si cinema-ul reprezinta singurul segment care va inregistra crestere anul acesta, de 7%, pana la 14 milioane de euro.
TV-ul este estimat sa scada cu 6%, pana la 209 milioane de euro, iar radioul cu 8%, pana la 23 milioane euro.
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