Media & Advertising
Playboy: Pierderi de 100 mil. $ in T4 si reduceri de personal
Compania Playboy Enterprises, editorul revistei cu specific masculin Playboy, si-a avertizat investitorii ca pierderile inregistrate de companie in ultimul trimestru al lui 2008 se ridica la peste 100 mil. de dolari (78 mil. euro), informeaza presa internationala.
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Totodata, compania are in plan economii de 4 mil. de dolari (3,12 mil. euro) care vor implica reducerea numarului de angajati.
Playboy Enterprises se afla in procesul de fuziune al diviziilor de online si print. Ca urmare a integrarii celor doua divizii, compania l-a numit pe Jimmy Jellinek director editorial al revistei Playboy si site-ului Playboy.com.
Compania se afla in procesul de cautare al unui nou CEO care sa o inlocuiasca pe Christie Hefner – fiica lui Hugh Hefner – care a plecat de la conducerea companiei la finele lui 2008.
Afacerile grupului sunt reprezentante in procent de 38% de televiziune, 31% din activitati de publishing, 15% Internet si alte 15% din produsele derivate care poarta marca Playboy.
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