Media & Advertising
PR-ul si digitalul din Marea Britanie cresc pe fondul crizei financiare
Firmele britanice de relatii publice ar putea beneficia de pe urma crizei financiare, in contextul in care un numar sporit de companii si-au aratat intentia de a aloca bugete semnificative in promovare prin PR si mediul online, scrie presa internationala.
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Un studiu realizat de compania de cercetare arata ca aproximativ o jumatate dintre companiile respondente planuiesc sa-si mareasca investitiile in relatii publice anul viitor.
36,4% dintre respondenti au spus ca isi vor mari bugetele de marketing in 2009, in timp ce 45,7% nu au planificat nicio schimbare. Cele mai mari investitii vor fi realizate in servicii de PR si comunicare digitala.
Cercetarea mai releva si o usoara crestere a investitiilor realizate in servicii de marketing care ajuta brandurile sa-si mareasca cota de piata.
Studiul arata ca 9% din companiile respondente intentioneaza sa-si scada cheltuielile publicitare anul viitor.
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