Media & Advertising
PR-ul unei divizii locale a HP a trecut la GMP
GMP PR este agentia care va gestiona contul local de PR al diviziei TGS (Technology Solutions Group) al producatorului de echipamente si solutii software HP in Romania, in urma unui pitch organizat la nivel global si castigat de agentia de relatii publice Burson-Marsteller, al carei partener din Romania este GMP PR.
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Anterior, serviciile de relatii publice ale TGS erau gestionate de agentia Nicola Porter Novelli, parte a holdingului de comunicare The Group.
Business-ul HP este format din 3 divizii: TSG, IPG (Imaging and Printing Group) si PSG (Personal Systems Group).
TGS este cea mai profitabila divizie HP din lume, generand circa 36% din veniturile totale ale companiei, in 2007.
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