Media & Advertising
Premiera: Meciul Ucraina-Anglia va fi transmis online, pe site-urile ziarelor
Meciul Ucraina-Anglia, din calificarile pentru turneul final de fotbal din 2010, se va transmite in exclusivitate pe majoritatea site-urilor ziarelor din Marea Britanie si in cinematografe, potrivit Brandrepublic.com.
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Aceasta a fost solutia aleasa de agentia Kentaro, care detine drepturile internationale de televizare. Agentia nu a gasit nici un cumparator dupa iesirea de pe piata britanica a companiei Setanta, care cumparase anterior drepturile pentru partida care va avea loc pe 10 octombrie.
Meciul va putea fi vizionat online pe ukrainevengland.com contra sumei de 5 lire sterline (5,4 euro), pretul urmand sa creasca in saptamana de dinaintea partidei pana la 12 lire sterline (13 euro).
Partida va fi transmisa si prin intermediul site-urilor ziarelor The Sun, The Times, News of the World, Daily Mail, The Daily Telegraph, Daily Express, Daily Star and The Independent.
Kentaro a ajuns la o intelegere si cu Arts Alliance Media pentru a proiecta meciul in cele mai importante cinematografe din Marea Britanie.
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