Media & Advertising
Primul factor emotional care influenteaza loialitatea fata de un brand – studiu
Opt din zece consumatori (83%) consideră că încrederea este primul factor emoțional care influențează loialitatea față de un brand, conform studiului Deloitte „2019 Exploring the value of emotions-driven engagements". Mai mult, studiul arată că factorii emoționali sunt cei care determină loialitatea față de un brand, în timp ce factorii raționali joacă un rol important în decizia consumatorilor de a începe și de a încheia relația cu un brand.
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