Media & Advertising
Procter & Gamble si General Motors, impotriva aliantei Google -Yahoo
Unii dintre cei mai mari advertiseri din SUA, printre care Procter & Gamble si General Motors, au decis sa colaboreze pentru a stopa controversata alianta dintre Google si Yahoo pe piata publicitatii online, scrie presa internationala.
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Advertiserii, alaturi de alti membri ai Association of National Advertisers (ANA), au semnat o scrisoare catre Ministerul american al Justitiei, prin care au semnalat ca alianta dintre Yahoo! si Google dauneaza companiilor care investesc masiv in publicitate.
Intelegerea dintre Yahoo! si Google combina sistemele de cautare a publicitatii, astfel reclamele de pe Google pot aparea ca rezultate pe motorul de cautare Yahoo atat in SUA cat si in Canada. S-a estimat ca in urma acestei „combinatii”, veniturile Yahoo! ar putea creste cu pana la 800 mil.$.
Membrii ANA sustin ca un parteneriat intre Google si Yahoo! ar putea controla 90% din publicitatea asociata cautarii, diminuand semnificativ competitia, limitand posibilitatile disponibile in prezent si putand influenta cresterea tarifelor pentru advertiseri.
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