Media & Advertising
Profit triplu pentru New York Times in T4, pe fondul cresterii veniturilor din publicitatea online
New York Times, care publica ziarul cu acelasi nume, a raportat un profit de 90,9 milioane dolari pentru trimestrul al patrulea, fata de 27,6 milioane dolari in aceeasi perioada din 2009, in ciuda scaderii veniturilor din publicitatea pentru editia print, informeaza Bloomberg.
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Publicitatea pentru print a scazut cu 20% in trimestrul al patrulea, iar pentru trimestrul urmator se asteapta un declin de 25%. In trimestrul al treilea din 2009, acest segment inregistrase o scadere de 31%.
Cu toate acestea, incasarile din publicitatea online au crescut in intervalul mentionat cu 11% fata de intervalul octombrie-decembrie 2008.
Per total, veniturile au scazut cu 11%, pana la 681,2 milioane dolari.
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