Media & Advertising
Profitul brut al WPP s-a diminuat cu 47% in S1, la 204 mil. euro
Grupul de comunicare WPP a inregistrat o scadere a profitului brut de 47% in primul semestru din 2009 comparativ cu aceeasi perioada a anului trecut, pana la 179,3 milioane de lire sterline (204 mil. euro), si a renuntat la 6.525 de angajari in intervalul iunie 2008 - iunie 2009.
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Veniturile grupului au scazut in prima parte a anului cu 8,3% comparativ cu aceeasi perioada a anului trecut, fata de estimarile companiei care prevedau o depreciere de doar 4%.
Pe acest fond au venit si reducerile de personal. In intervalul iunie 2008 – iunie 2009 grupul a renuntat la 6.525 de angajati, reprezentand 5,8% din totalul de 106.683, iar la 31 iulie 2009 numarul acestora ajusese la 105.393.
Estimarile celor de la WPP pentru 2010 nu sunt deloc optimiste, in ciuda faptul ca in cadrul unor evenimente sportive precum Jocurile Olimpice de Iarna sau Campionatul Mondial de Fotbal vor fi cheltuiti multi bani pe publicitate.
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