Media & Advertising
Publicitatea pentru campania electorala din SUA va atinge 4,5 mld. $
Cheltuielile de publicitate pentru campania electorala din SUA, realizate prin difuzarea in media si in serviciile de marketing, in 2008, sunt estimate la 4,5 miliarde de dolari, potrivit unui studiu realizat de PQ Media si citat de presa internationala.
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Cheltuielile pentru publicitatea in media si in serviciile de marketing a campaniilor din anul electoral 2008 vor creste cu 43,3% mai mult fata de 2006, se arata in studiul celor de la PQ Media
Cheltuielile pentru difuzarea campaniilor politice la televiziune, radio, ziare si reviste, precum si pe Internet vor ajunge la 3,03 miliarde de dolari, reprezentand 67,2% din totalul bugetelor alocate.
Cheltuielile in serviciile de marketing politic, care includ, printre altele, servicii de PR si direct mail vor atinge valoarea de 1,48 de miliarde de dolari.
Studiul „Political Media Buying 2008: Preliminary Forecast” este un proiect realizat de PQ Media, una dintre cele mai importante companii de profil din lume.
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