Rebranding pro bono de la McCann pentru Federatia Romana de Baschet

Noua identitate vizuala a fost conceputa pe gratis de catre McCann Erickson.

Lansat saptamana aceasta, site-ul Federatiei – www.frbaschet.ro – a fost refacut de catre MRM Partners

Echipa care a lucrat la proiect este formata din Andrei Kaigorodov (senior account manager, McCann Erickson), Zoltan Fulop (head of design, McCann Erickson), Lavinia Chican (account director, McCann PR), Alina-Mihaela Huiban (account executive, McCann PR), Mihaela Cerchez (account manager, MRM Partners), Laura Mihut (junior account executive, MRM Partners), Mihai Caluseriu (senior new media creative, MRM Partners), Adrian Dumitrescu (head of technology, MRM Partners), Carmen Tocala (presedinte, Federatia Romana de Baschet), Ana-Maria Stanescu (director de marketing, Federatia Romana de Baschet) si Olga Grigoriu (secretar federal, Federatia Romana de Baschet).