Media & Advertising
Recesiunea in media americana: 65.000 de joburi s-au \”evaporat\” intr-un an
Sectoarele de media si advertising din SUA au operat peste 65.000 de disponibilizari si concedieri pana la finalul lui 2008, publicatiile pe print renuntand la 1 din 10 oameni, iar online-ul fiind singura arie in care s-au mai operat angajari, scrie presa internationala.
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Conform unei cercetari realizate de publicatia AdAge, industriile de media si publicitate din SUA au taiat 3,9% din forta de munca din decembrie 2007 pana in decembrie 2008, pondere mai ridicata decat rata medie a disponibilizarilor totale din SUA, de 2,6%.
Publisherii de pe Internet au fost singurii care au angajat in intervalul decembrie 2007 – decembrie 2008, creand circa 5.400 de joburi in intervalul respectiv.
Media traditionala a fost cea mai afectata de recesiune, eliminand 4,6% din forta de munca, echivalentul a 41.000 de joburi.
Recesiunea i-a costat jobul pe 3,6 milioane de americani. In ianuarie 2009, rata somajului din SUA s-a cifrat la 7,6%, cel mai ridicat nivel din 1992 pana in prezent.
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