Media & Advertising
Sarbu: CME nu vizeaza noi achizitii pana la redresarea pietelor de publicitate
Central European Media Enterprises (CME) isi va pastra rezervele de capital si nu va urmari noi achizitii pana cand nu va avea loc o redresare stabila a pietelor de publicitate, a declarat directorul executiv al grupului, Adrian Sarbu, intr-un interviu acordat Reuters, potrivit Mediafax.
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La sfarsitul lunii martie, rezervele de capital ale CME erau de 494,4 milioane de dolari.
CME, detinuta partial de Time Warner si investitorul american Ronald Lauder, s-a confruntat cu declinul cheltuielilor pentru publicitatea TV, dupa ce criza financiara a afectat pietele unde grupul este prezent, la sfarsitul anului 2008. Anul trecut, cheltuielile pentru publicitate din regiune au scazut cu 30%.
Potrivit CME, cheltuielile pentru publicitatea TV nu vor reveni la nivelul anterior crizei inainte de 2012.
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