Media & Advertising
Scaderea cheltuielilor cu publicitatea s-a temperat pentru al doilea trimestru consecutiv in Marea Britanie
Rata declinului cheltuielilor cu publicitatea (media si marketing) s-a incetinit pentru al doilea trimestru consecutiv, dar ramane inca severa, potrivit celui mai recent raport al IPA, asociatia agentiilor de publicitate din Marea Britanie, citat de presa internationala.
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Astfel, majoritatea segmentelor au inregistrat scaderi in al doilea trimestru din 2009. Publicitatea in media s-a diminuat cu 18,4%, publicitatea pe internet a scazut cu 7,9%, promotiile cu 8,8%, iar marketingul direct cu 7,5%, comparativ cu aceeasi perioada a anului trecut.
Potrivit aceluiasi raport, se estimeaza ca declinul cheltuielilor cu publicitatea se va tempera si pe parcursul celei de-a doua jumatati a lui 2009.
Jim Marshall, presedintele agentiei Starcom, a declarat ca urmeaza sase luni dificile, dar perspectivele pentru 2010 sunt mai imbucuratoare. „Acest optimism trebuie tratat cu precautie, dar este un semn ca ceea ce a fost mai rau se aproape de sfarsit”, a spus Marshall.
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