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Site-ul de recrutare CareerBuilder isi va gestiona publicitatea in house
CareerBuilder, cel mai mare site de recrutare SUA - prezent de curand si in Romania - va renunta la serviciile de promovare oferite de agentia Wieden & Kennedy in SUA, si urmeaza sa efectueze aceste servicii inhouse, scrie presa internationala.
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CareerBuilder renunta la serviciile Wieden & Kennedy dupa 2 ani de colaborare, descrisa de presa americana ca una „tumultuoasa”.
„Dupa o colaborare pozitiva si productiva cu Wieden & Kennedy, am luat decizia strategica de a schimba abordarea si de a ne dezvolta un departament intern care sa dezvolte comunicarea”, a declarat Richard Castellini, CMO-ul CareerBuilder.
Fondat in 1995, CareerBuilder.com este cel mai mare jucator de pe piata de recrutare online americana, cu peste 23 milioane ve vizitatori unici, 1 milion de job-uri in baza de date si peste 30 milioane de cv-uri. Portalul este controlat de companiile Gannett, Tribune Company, The McClatchy Company si Microsoft.
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