Media & Advertising
Starurile cu care Nike \”a scris viitorul\” Cupei Mondiale au plecat acasa inainte de sferturi
Rooney, Cannavaro, Drogba, Landon Donovan sau Tim Howard, fotbalistii-vedeta care apar in spotul de 3 minute "Write the Future" al Nike pentu Cupa Mondiala, au parasit competitia inainte de sferturile de finala.
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„Un spot fascinant, cu record de vizionari pe Youtube, insa, comenteaza ironic blogger-ii americani, selectarea starurilor s-a dovedit mai mult decat ghinionista. Ultima speranta e Cristiano Ronaldo, portughezul care joaca impotriva Spaniei in optimi. In rest, chiar si vedetele din afara fotbalului care apar in spot au ceva probleme”, observa autorii blogului worldcupmedia.com
Reclama Nike, „Write The Future”, dureaza 3 minute si a fost realizata de agentia Wieden + Kennedy Amsterdam. In doar 3 saptamani de la lansare, spotul a inregistrat, pe Youtube, 22.8 milioane vizionari.
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