Media & Advertising
Studiu: Reclamele pe retelele de socializare \”ating\” doar 5% dintre utilizatori
Doar 5% dintre utilizatorii americani ai retelelor sociale se intorc pe astfel de site-uri pentru a se informa in legatura cu produse sau servicii promovate aici, cu toate ca 83% din populatia cu varste cuprinse intre 13 si 54 de ani, care utilizeaza internetul, acceseaza retele de socializare, arata un studiu Knowledge Networks.
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In plus, numai 16% dintre utilizatorii retelelor sociale ar cumpara produse sau servicii promovate astfel de site-uri.
Dintre informatiile cu carcater comercial exitente pe retelele sociale, cele mai cautate sunt cele referitoare la calatorii, servicii bancare, articole de imbracaminte si incaltaminte sunt cele mai cautate, se mai arata in studiu.
Compania de cercetare de piata Knowledge Networks a realizat studiul in perioada 10-16 mai, pe un esantion de 502 persoane.
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