Media & Advertising
Time Warner va scoate pe piata o publicatie pilot, \”construita\” de cititori
Grupul Time Warner va lansa un proiect pilot prin care va permite cititorilor titlurilor editate de trust sa construiasca propria versiune de publicatie, scrie presa internationala.
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Continutul va fi selectat de public online, din materiale aparute in publicatii ca Time sau Sports Illustrated.
Proiectul, intitulat „Mine”, va aparea in 5 numere, distribuite pe parcursul a 10 saptamani si va fi sponsorizat de producatorul de automobile de lux Lexus si American Express Publishing.
Publicatia customizata va fi distribuita prin posta, gratuit primilor 31.000 de participanti la proiect, sau trimisa pe email, in format digital, primilor 200.000 de utilizatori online, in perioada celor 10 saptamani.
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