Media & Advertising
Transformers 2 si Star Trek au crescut profitul trimestrial al Viacom de 4 ori
Viacom, proprietarul MTV si al studiourilor Paramount Pictures, a raportat un profit de 694 milioane de dolari pentru trimestrul al patrulea din 2009, de patru ori mai mare decat cel obtinut in urma cu un an, pe fondul vanzarilor pe suport DVD al filmelor "Transformers 2", "Star Trek" si "G.I. Joe: The Rise of Cobra", potrivit Bloomberg.
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Incasarile din vanzarea de DVD-uri au contracarat scaderile de 4% survenite in vanzarea de publicitate a televiziunilor.
Profitul diviziei de film s-a triplat pana la 298 de milioane de dolari, chiar daca vanzarile au inregistrat un declin de 1% pana la 1,79 miliarde dolari.
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