Media & Advertising
Visa va cheltui 600 mil. $ pentru a-si consolida brandul la nivel global
Emitentul de carduri Visa a invitat un numar de agentii la licitatia pentru administrarea contului de 600 mil. $ (389 mil. euro), urmarind consolidarea brandului la nivel global, scrie presa internationala.
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Contul de creatie al Visa Europe, organizatie independenta de compania mama, nu va intra in licitatie, continuand sa fie administrat de agentia londoneza Saatchi & Saatchi .
Presa internationala indica agentiile de creatie ale grupurilor Omnicom, WPP si Publicis Groupe ca fiind deja invitate sa participe la pitch-ul organizat de Visa.
Anul acesta, compania a finalizat o parte a consolidarii contractelor media la nivel global.
OMD, parte a grupului Omnicom au obtinut conturile Visa din SUA si Asia, a castigat contul latin american in fata Starcom, si parti ale contului european, independente de Visa Europe.
Visa Europe a optat sa lucreze mai departe cu agentia Mediaedge:cia, parte a WPP, pe contul in valoare de 90 milioane de lire (circa 115 mil. euro), in urma unui pitch la care a participat si OMD.
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