Media & Advertising
Word-of-mouth este cea mai eficienta forma de promovare
Word-of-mouth (WOM- campanii publicitare desfasurate pe cale orala) este cea mai de incredere forma de advertising, secondata de campaniile din ziare si de opiniile postate pe Internet, arata un studiu intreprins de The Nielsen Company, citat de NewsIn.
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78% dintre cei intervievati pentru studiu au afirmat ca au incredere in publicitatea word-of-mouth. Aceasta este urmata, cu 63%, de catre publicitatea din ziare, cu 61% de opiniile postate pe Internet de consumatori, cu 60% de site-urile brandurilor si la egalitate cu 56%, de catre publicitatea TV si cea din reviste.
Studiul mai arata ca in clasamentul tarilor unde consumatorii au cea mai mare incredere in publicitate se afla, pe primele doua locuri, la egalitate cu 67%, Filipine si Brazilia, pe locul 3 cu 66% – Mexic, pe 4 cu 64% – Africa de Sud si pe locul 5 cu 63% – Taiwan.
Intre tarile in care consumatorii au cea mai putina incredere in publicitate se afla, pe primul loc, Danemarca, cu 28%, iar pe locurile urmatoare, Italia cu 32%, Lituania cu 34% si Germania cu 35%.
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