Media & Advertising
WPP, favorit in cursa pentru administrarea contului media de 930 mil.euro al Vodafone
Grupul de comunicare WPP este foarte aproape sa-si adjudece contul global de media al operatorului de telefonie mobila Vodafone, in valoare de aproximativ 930 de mil. euro (800 mil. lire sterline), scrie presa internationala.
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In cursa pentru administrarea contului pe 20 de piete se mai afla OMD si Carat, o divizie a Aegis Group, care se pare insa ca a renuntat.
„Este vorba despre gasirea celui mai eficient mod de a face aceste lucruri. Asta nu inseamna ca vom cheltui mai putin bani, doar ca fiecare banut pe care il vom da, va avea un impact mai mare”, a declarat un purtator de cuvant al operatorului telecom.
In Romania, contul de publicitate al Vodafone este gestionat de McCann Romania.
Vodafone Romania a raportat un venit in scadere cu 17,3% in primul trimestru fiscal incheiat la 30 iunie, fata de perioada similara a anului trecut, si o scadere trimestriala a numarului de clienti cu 0,6%.
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