Media & Advertising
Yahoo! a preluat 80% din Right Media pentru 650 milioane $
Yahoo! a anuntat finalizarea achizitiei platformei de licitatii publicitare pe Internet Right Media, cumparand si restul de 80% in schimbul sumei de 650 de milioane de dolari.
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Prin aceasta achizitie, Yahoo! spera sa recupereze spatiul publicitatii online pierdut in favoarea marelui sau rival Google, potrivit AFP.
In octombrie 2006, Yahoo! a achizitionat 20% din platforma Right Media cu 45 milioane de dolari.
In aprilie, Google a anuntat achizitia regiei de publicitate Internet DoubleClick pentru 3,1 miliarde de dolari, iar Microsoft a cumparat agentia Quantive pentru 6 miliarde de dolari.
Right Media este specializata in publicitatea online. Platforma de licitatii a Right Media permite punerea in legatura a celor care lanseaza anunturi de publicitate cu editorii Internet. Aproximativ 20 000 de cumparatori si vanzatori negociaza zilnic pe acest site, volum estimate la 4 miliarde de aparitii publicitare pe Internet.
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