Media & Advertising
Yahoo investeste 100 de mil. $ intr-o campanie globala de marketing
Yahoo va cheltui peste 100 milioane de dolari intr-o campanie globala de marketing menita sa repozitioneze portatul de business, potrivit New Media Age.
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Campania „It’s Y!ou”, care va debuta pe 5 octombrie, va pune accentul pe rebranduirea portatului, acum mai usor de utilizat de vizitatorii care vor sa-si personalizeze pagina prin adaugarea de servicii si aplicatii noi de pe Yahoo sau alte site-uri precum Facebook sau MySpace.
Campania se va derula pana la sfarsitul lui 2010, propunandu-si sa propulseze Yahoo „in centrul vietii online al oamenilor”.
Campania a fost creata de Ogilvy & Mather, agentie care face parte din grupul de comunicare WPP.
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