Media & Advertising
ZenithOptimedia, mai optimista: Cheltuielile globale cu publicitatea vor creste cu 3,5% in 2010
ZenithOptimedia, agentie detinuta de grupul de comunicare Publicis Group, a revizuit in crestere estimarile privind evolutia pietei de publicitate din acest an, estimand un avans de 3,5%, fata de la 2,2%, potrivit Brandrepublic.com.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2010/07/4c442aed54128.jpg)
Aceasta este a treia revizuire consecutiva facuta de agentie.
Astfel, in Europa de Vest cresterea din acest an va fi de 2,2%, fata de 0,4% cat indicau estimarile anterioare, pana la 102 milioane dolari.
Pentru Europa de Est, cresterea estimata este de 7% in 2010, 9,8% in 2011 si aproape 11% in 2012.
Pentru zona Americii de Nord, ZenithOptimedia a schimbat minusul cu plusul, iar de la o scadere de 1,5% estimeaza acum o crestere 1,3%.
ZenithOptimedia estimeaza pentru 2011 o crestere de 2,4% pentru tarile dezvoltate din America de Nord, Europa de Vest, precum si Japonia, iar pentru 2012 un avans de 2,9%, in timp ce pentru tarile in curs de dezvoltarea avansul estimat este de 9,1%, respectiv 9,8%.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Fritz-Drula-02.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/digitalizare-calcule-bursa-bani-dreamstime.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/facturi-3.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Ciucu-Bolojan-77.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/motiune-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/Mark-Zuckerberg-Meta.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/trump-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Nicusor-Dan-Macron.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2022/10/ciprian-ciucu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/ciprian-ciucu.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/ciucu-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Marcel-Ciolacu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/daniel-baluta.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/anca-alexandrescu-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2022/11/catalin_drula_guvern_citu_termen_expirare-scaled.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Ciucu-Primaria-capitalei.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/xit-poll.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/George-Simion-1.webp)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Fritz-Drula-02.jpg)
08 Dec. - 11:16
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Ciucu-Bolojan-77.jpg)
08 Dec. - 10:26
