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Apple a vandut publicitate pe mobil de 60 mil. $ devenind astfel un concurent din ce in ce mai puternic al Google
Apple a vandut in doar 8 saptamani publicitate pe terminale mobile de 60 mil. dolari unor clienti precum Unilever, General Electric si Citigroup, devenind astfel un concurent din ce in ce mai puternic pentru Google, scrie Reuters.
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Reclamele pentru clientii Apple vor rula pe telefoane mobile din a doua parte a anului.
Pe langa piata de publicitate pe mobil, cei doi titani IT se intrec si in alte domenii precum smarthphone-uri si sisteme de operare pentru PC-uri.
Analistii apreciaza ca publicitatea pe mobil va deveni o sursa importanta de venituri pentru Apple, urmand ca pana in 2012 sa genereze 10% din incasarile companiei. In 2009, Apple a raportat venituri totale de 36,5 mld. dolari.
Google nu a furnizat informatii despre marimea business-ului propriu din publicitate pe mobil, dar analistii estimeaza ca veniturile anuale ale companiei americane din aceast domeniu se situeaza cu mult sub 500 mil. dolari.
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