New Media
CEO Yahoo: Piata de advertising online isi va reveni prima dupa trecerea crizei
Jerry Yang, CEO al Yahoo, unul dintre cei mai mari jucatori pe piata de advertising online la nivel mondial, a declarat miercuri ca industria se confrunta cu cea mai mare scadere din ultimele cateva decade si ca asteapta precaut sa vada cum evolueaza piata de cautare pe Internet, potrivit presei internationale.
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„Ne confruntam cu un mediu iesit din comun. Industria de advertising nu a mai vazut un astfel de mediu de zeci de ani”, a declarat Yang.
Yang a declarat ca desi companiile ar putea sa-si scada din bugetul dedicat publicitatii online pentru moment, tot acest sector va fi primul care va creste atunci cand situatia economica va fi mai buna.
„Piata de advertising online va iesi insa din criza mult mai bine decat a intrat”, a precizat Yang. Acesta a adaugat ca ramane optimist cu privire la perspectivele de viitor.
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