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comScore: Vanzarile online la nivel global vor creste foarte putin de sarbatori
Vanzarile online globale la finele acestui an vor inregistra cresteri mult mai scazute decat in anii precedenti, sunt de parere analisti internationali. La nivel global, vanzarile online cresteau in mod istoric cu 20-25% fata de o perioada normala, in 2008 insa procentul de crestere urmeaza a fi doar de circa 4-5%, conform lui Andrew Lipsman, analist senior al comScore.
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„Cheltuielile online in lunile noiembrie-decembrie inregistreaza in mod traditional o crestere de 20-25% fata de alte doua luni normale din an. Insa, din cauza fluctuatiilor economice internationale, pentru finele lui 2008 vom vedea o crestere a cheltuielilor globale de doar 4-5%”, a declarat Andrew Lipman, citat de presa internationala.
Valoarea cumparaturilor online in luna decembrie se estimeaza ca va ramane constanta fata de aceeasi luna a lui 2007, la 29,2 mld. $.
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