New Media
Concurenta \”obliga\” Nike+ sa lanseaze o noua versiune a aplicatiei dedicata fitness-ului
Nike+ a lansat o noua versiune a aplicatiei pentru fitness, care initial era disponibila pe produsele din gama iPod si necesita un hardware separat, dupa ce Adidas MiCoach si Runkeeper au iesit pe piata cu aplicatii autonome de urmarire prin GPS si conectare la retele sociale, scrie presa internationala.
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Astfel, noua aplicatie de la Nike ofera acum noi functii care ii permit sa concureze cu un jucator mai mic cum este Runkeeper, in conditiile in care are functii pentru urmarirea traseului prin Google Maps, monitorizeaza ritmului, distanta parcursa si a numarul de calorii arse.
De asemenea, Nike+ ofera feedback vocal si permite conexiunea cu comunitatea NikePlus.com, Twitter sau Facebook. In plus, aplicatia are si mesaje motivationale de la antrenori si celebritati.
Aplicatia costa 2 dolari.
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