New Media
eMarketer: Vanzarile de publicitate pe retelele sociale din SUA vor scadea cu 3% in 2009
Vanzarile de advertising pe retelele sociale din SUA vor scadea cu 3% in 2009, pana la o valoare de 1,1 mld. $ (0,8 mil. euro), MySpace fiind cea mai afectata companie, conform unui studiu al companiei de cercetare eMarketer.
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Simultan, vanzarile de publicitate ale Facebook vor inregistra o crestere cu 9,5% de la an la an, catre 230 mil. $ (165 mil. euro), advertiserii incepand sa fie din ce in ce mai interesati de reteaua sociala fondata de Mark Zuckerberg.
Veniturile din publicitate ale rivalului MySpace vor scadea cu peste 15%, catre 495 mil. $ (353 mil. euro).
„Facebook merge foarte bine chiar si in perioada aceasta de recesiune. Dupa terminarea crizei economice, Facebook va fi foarte bine pozitionata si va atrage foarte multi advertiseri”, este de parere Debra Aho Williamson, analist al eMarketer.
Schimbarea reprezinta inca o lovitura puternica pentru MySpace, care a disponibilizat recent 30% din forta de munca si a pierdut locul fruntas in SUA, in iunie.
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