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Este eficienta publicitatea in aplicatii mobile? Un studiu confirma: 52% acceseaza reclama, 18% cumpara produsul
Publicitatea in cadrul aplicatiilor de telefonie mobila este un mod eficient de a atrage clienti, potrivit unui raport recent al companiei de cercetare JiWire. Astfel, 52% dintre respondentii unui studiu au spus ca acceseaza reclama si 18% au facut o achizitie direct dintr-o aplicatie in ultima luna.
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La studiu au participat 1.000 de utilizatori de smartphone, scrie examiner.com.
Mai mult, 53% dintre respondenti au indicat ca vor impartasi locatia lor pentru a primi mai multe anunturi de publicitate.
Conform JiWire, 40% dintre cei intervievati folosesc aplicatiile de telefonie mobila mai mult de o ora pe zi, au in medie 22 de aplicatii pe dispozitivul mobil, iar cea mai folosita aplicatie este cea de Facebook.
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