New Media
Google isi cumpara agentie de publicitate online
Google a anuntat luni ca intentioneaza sa cumpere agentia de publicitate online americana Teracent, fata a da detalii financiare despre tranzactia care s-ar putea incheia pana la sfarsitul anului, potrivit Pcworld.ro.
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Tehnologia folosita de Teracent consta in utilizarea unor algorimi care permite personalizarea reclamelor in functie de utilizatorii de Internet. Se poate alege din mii de elemente pentru a individualiza reclamele.
Aceste elemente pot include imagini, obiecte, mesaje sau culori, care pot fi combinate in functie de zona geografica, limba, continutul site-ului sau momentul zilei, potrivit Google.
In urma cu doua saptamani, Google a anuntat ca va achizitiona agentia de publicitate pe mobil AdMob, pentru 750 milioane dolari.
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