New Media
Google lanseaza serviciul de publicitate video pe YouTube si in Marea Britanie
Google lanseaza serviciul de publicitate pentru YouTube - Promoted Videos - si in Marea Britanie, care le pemite advertiserilor sa posteze clipuri publicitare, potrivit Brandrepublic.com.
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Motorul de cautare a lansat Promoted Videos si in Marea Britanie, dupa succesul inregistrat in Statele Unite, acest format combinand AdWords, serviciul de creare de campanii care sunt targetate prin intermediul cuvintelor cheie, cu clipurile video pe YouTube.
Advertiserii pot alege un format de publicitate astfel incat, atunci cand utilizatorii cauta diverse clipuri, YouTube va afisa clipurile publicitare langa rezultatele cautarii.
Reprezentantii Google au precizat ca serviciul poate fi folosit de studiouri pentru a-si promova filmele.
La fel ca si in cazul link-urilor sponsorizate, advertiserul va plati numarul de click-uri care se dau pe clipul publicitar.
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