New Media
Google testeaza un serviciu de cautare TV
Google testeaza un nou program de cautare TV impreuna cu Dish Network, reprezentand cea mai recenta "cucerire" in incercarea de a combina continutul de pe Internet cu televiziunea conventionala, potrivit Wall Street Journal, care citeaza persoane apropiate companiei.
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Noul serviciu, care ruleaza prin intermediul unor set-top box-uri cu software Google, permite utilizatorilor sa caute continut pe Internet si la televizor si sa-si creeze un program personalizat.
Testul a inceput acum un an si este efectuat de un numar redus de persoane. Cautarea continutului se face prin intermediul unei tastaturi, si nu a unei telecomenzi, potrivit surselor citate.
Prin aceasta testare, Google intra pe un teren aglomerat de companii mari si mici, care incearca de ani buni sa uneasca web-ul si TV-ul in modelul lor de business. Printre rivali se afla Microsoft si Apple, dar si producatori mici de set-top box-uri.
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