New Media
Google transpune mai usor campaniile publicitare pe telefonul mobil
Google a anuntat marti ca advertiserii care folosesc programul AdWords pentru a plasa publicitate pe site-uri vor putea opta de asemenea ca acele campanii sa apara, fara sa fie necesare schimbari de format, pe telefoanele iPhone ale Apple sau pe G1 al T-Mobile, a scris Business Week.
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Principala schimbare este ca advertiserii nu vor mai trebui sa reformateze aceste reclame, acestea putand fi transpuse direct pe terminale mobile. Acest lucru face intregul proces mai usor si mai rapid.
Gama de telefoane va fi ulterior extinsa.
Deocamdata, advertisingul pe terminale mobile nu inregistreaza un succes prea mare, in parte deoarece advertiserii considera o bataie de cap in plus sa creeze sau sa reformateze campaniile publicitare pentru telefoane.
Analistii internationali sunt de parere ca miscarea Google nu va genera venituri imediate, dar pozitioneaza compania ca unul dintre jucatorii principali pe acest segment.
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