New Media
Maruta: Internetul, \”aproapele\” tau. Sau cum sa iei inapoi puterea
Se vorbeste tot mai mult si tot mai serios despre necesitatea ca afacerea de presa sa se reinventeze pe Internet. "Un nou model de business", aceasta este sintagma, si ea vrea sa insemne ca, exploatand jurnalistic posibilitatile extraordinare oferite de mediul virtual, trebuie descoperit un alt mod de a face profit din vanzarea informatiei, scrie Mihnea Maruta.
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De ce nu se face profit si acum, vine intrebarea fireasca. Principala cauza este ca migrarea cititorilor pe net nu este direct proportionala cu mutarea bugetelor de publicitate in acelasi sens, mai spune Maruta.
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