New Media
Piata de publicitate din SUA a scazut pe T1 pentru prima data, din 2002
Veniturile generate din advertising online in SUA s-au redus cu 5% in primul trimestru din 2009, prima scadere din anul 2002, pe fondul crizei economice internationale ce a lovit si acest segment, rezulta dintr-un studiu realizat de Interactive Advertising Bureau (IAB) si PricewaterhouseCoopers (PwC).
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Piata de publicitate online din SUA a fost in primul trimestru de 5,5 mld. $ (3,88 mld. euro).
„Advertising-ul online nu face nota discordanta cu alte media care sufera din cauza recesiunii”, a spus Randall Rothenberg, presedinte si CEO pentru IAB.
„Cu toate acestea, consumatorii petrec din ce in ce mai mult timp pe segmentul de interactive media. Datorita acestui fapt, publicitatea online castiga din ce in ce mai multa cota de piata. Suntem increzatori ca rata de crestere din SUA va continua pe masura ce climatul economic isi va reveni la normal”, a mai spus Rothenberg.
La randul sau, David Silverman, PwC assurance partner, a subliniat ca media online este mai putin afectata de criza economica decat alte segmente de publicitate.
„Conditiile economice actuale sunt, in mod clar, dificile. Cu toate acestea, media interactiva continua sa castige cota de piata”, este de parere Silverman.
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