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Piata de publicitate online din SUA ar putea scadea in T1 pentru prima oara din 2001
Veniturile provenite din publicitatea online in SUA ar putea sa inregistreze o scadere de 5% in primul trimestru al anului comparativ cu aceeasi perioada din 2008, prima reducere din 2001 pana in prezent, avertizeaza compania de cercetare IDC.
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Scaderea ar putea sa fie chiar si mai mare in trimestrul 2, a mai transmis IDC, citat de CNNMoney.com.
In trimestrul 4 din 2008, piata de publicitate online din SUA a crescut doar cu 0,4%, pana la 7,13 mld. $ (circa 5,6 mld. euro).
Cauzele acestei cresteri slabe au reprezentat-o taierile de bugete din partea companiilor pentru publicitate, fluctuatiile economice si afacerile slabe de pe segmentele auto si imobiliare. De asemenea, o alta cauza o reprezinta performantele din ce in ce mai slabe ale celui mai mare portal de licitatii online din lume, eBay, arata IDC.
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