New Media
Publicitatea online din Bulgaria va creste in 2008 cu 50%, la 9 mil. euro
Piata publicitatii online a crescut anul trecut cu 60% fata de 2006, ajungand la 6 mil. euro, iar estimarile pe 2008 indica o crestere de 50%, pana la 9 mil. euro.
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Aprecierile au fost facute de Investor.bg Plc, a treia companie de Internet ca marime din Bulgaria, informeaza presa internationala.
Prognozele arata ca sumele investite in publicitatea online in 2008 vor reprezenta circa 10% din cheltuielile totale din publicitatea bulgareasca.
In 2007, companiile de pe piata din Bulgaria, care au investit cel mai mult in reclame pe Internet sunt operatorii de telefonie BTC, Vivatel, Mobiltel, firma IT Hewlett Packard, bancile DSK Bank, UBB si First Investment Bank.
Investor.bg, care detine circa 12 de site-uri locale, a avut anul trecut venituri de circa 700.000 euro si estimeaza pentru 2008 o crestere de 12%, dar cu posibilitatea sa atinga procentul de 15%. Compania tineste ca pana in 2012 sa ajunga la venituri de 6 milioane euro si un profit net anual de 1,5 milioane euro.
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