New Media
Serviciul de localizare lansat de Facebook ar putea genera venituri de 4 mld. $ anual pana in 2015
Cea mai populara retea sociala din lume a lansat un nou serviciu care le va permite celor 500 de milioane de utilizatori sa semnaleze locul unde se afla, aplicatie care ar putea genera venituri din publicitate de 4,1 miliarde dolari anual pana in 2015, informeaza Bloomberg.
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Serviciul, numit „Places”, permite utilizatorilor sa-si localizeze prietenii si sa semnaleze la randul lor unde se afla, potrivit CEO-ului companiei, Mark Zuckerberg.
Borrell Associates estimeaza ca acest serviciu ar putea genera pana la 4,1 miliarde dolari anual pana in 2015, pentru ca Places ii poate ajuta de advertiseri sa ajunga mai repede la consumatori prin targetarea acestora cand sunt aproape de a face o achizitie.
In viitor, Facebook va include si o componenta de publicitate pentru Places, a spus Zuckerberg.
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