New Media
Sony lanseaza Home, reteaua sociala 3D pentru utilizatorii PlayStation 3
Sony a lansat joi o retea sociala 3D virtuala pentru posesorii de console PlayStation 3, proiectul denumit Home (Casa - n.r.) trebuind initial sa fie lansat acum mai bine de 11 luni, a scris Information Week.
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Home este similar cu Second Life, creat de Linden Lab. Utilizatorii sai pot crea caractere animate (avataruri) pentru a interactiona in lumea virtuala. De asemenea, utilizatorii PlayStation 3 au posibilitatea sa se alature comunitatii printr-un software disponibil spre download gratuit.
Home este cel mai nou proiect online al Sony pentru PS3, dupa ce compania a anuntat recent ca a adaugat posibilitatea de download de fisiere video. Cu toate acestea, Sony se plaseaza in urma concurentului Microsoft si a consolei Xbox 360 in ceea ce priveste frecventa cu care lanseaza proiecte online si servicii de download.
Sony a vandut pana in prezent 16,8 milioane unitati PS3 la nivel global.
Compania spera ca proiectul Home sa aduca divizia de console pe profit, dupa ce in 2006 si 2007 a inregistrat pierderi de 3,8 mld. $ (circa 2,9 mld. euro) la nivel global, conform BusinessWeek.
Utilizatorii PS3 vor putea intra in lumea virtuala pe gratis, insa Sony spera sa produca venituri din publicitate integrata in lumea 3D si in taxarea companiilor ce doresc sa fie prezente acolo pentru a interactiona cu avatarurile.
Printre companiile care si-au anuntat intrarea in lumea virtuala se numara Diesel, Red Bull, Paramount Pictures sau Eurogamer.
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