New Media
Studiu: Facebook, corigent la capitolul satisfactia consumatorilor
Chiar daca este cea mai populara retea sociala, Facebook nu straluceste la capitolul satisfactia consumatorilor, potrivit unui studiu care plaseaza rivalii Google si Yahoo pe pozitii superioare, informeaza Bloomberg.
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Facebook a primit 64 din 100 de puncte, in timp ce Google a punctat 80, iar Yahoo 76, potrivit American Customer Satisfaction Index, realizat de Universitatea din Michigan.
Ingrijorarile legate de protectia datelor personale, schimbarea designului si publicitatea agresiva sunt principalii factori care afecteaza imaginea Facebook, potrivit studiului.
Facebook a obtinut acelasi punctaj ca operatorii de cablu sau companiile aeriene, doua categorii care in mod obisnuit primesc note mici la capitolul satisfactia clientilor.
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